Freelance Marketing Agency Writing Services

On-demand, professionally written content for your digital marketing clients

Easily expand your content marketing services with freelance writing designed to meet all your digital agency requirements. I create comprehensive, easy-to-understand articles, blog posts, guides, and white papers crafted specifically to your client’s needs. You can offer top-notch, specialist content writing without having to do everything in-house.

I’ve been writing for marketing agencies like yours for several years and understand the need for professional, reliable, on-point content creation. You can count on interesting, engaging, well-researched, client-focused writing across a variety of areas including business, finance, and technology.

Find out if my professional marketing agency writing services are right for your needs, how my writing can make your life easier, my areas of expertise, pricing for marketing agency writing, and answers to common questions.


How my freelance content marketing can help your digital agency

Enjoy high-quality, flexible, reliable, value-for-money content creation with my fully inclusive content writing.

Perhaps you’ve just taken on a new client and don’t have in-house content expertise, or you’re expanding into new fields and you want a writer with subject matter knowledge

My content writing services fit perfectly with your digital marketing agency needs—providing high-quality, worry-free, and engaging content marketing that your clients will love. I’ll learn about your client’s business, products, services, tone, and approach, then create perfectly written pieces that connect them with their customers.

My marketing agency writing is perfect for you if:

  • You need to expand your current writing expertise or offer services to new clients or marketplaces.

  • You want to collaborate with a professional business writer who has extensive experience working with digital marketing agencies.

  • You need well-written, client-ready, beautiful content marketing that’s always delivered to deadline.

  • You don’t want to spend time on multiple revisions or amends (90% of my work is accepted “as is” and the other 10% typically requires very minor changes).

  • You need someone who can respond to new requests and writing revisions, fast. 

  • You want a writer who can adapt to multiple content types, areas of expertise, and approaches.

  • You want to build trust and connection through top- to mid-funnel marketing content.

  • Your client is investing in inbound content marketing and strategy.

  • You want your writer to make your life just that little bit easier!

I’m a freelance content writer with the approach, experience, and expertise to help your business content shine.


Effortless, high-quality freelance writing for your agency

On-demand freelance content writing to help expand your client base.

Whether you’re a marketing agency founder, editor, SEO expert, account manager, or content specialist, I can help. Part of my value as a freelance marketing writer is to make your job as easy as possible, and that goes beyond creating beautiful content.

I will:

  • Use on-page SEO techniques to get your client’s content ranked with search engines.

  • Include keywords and semantically related text in a natural, reader-focused way.

  • Create descriptive titles, headings, and metadata.

  • Link to other client content and authoritative, non-competitive, external websites.

  • Learn about your client’s approach, brand, voice, products, and services so I can write marketing content with expertise.

  • Write for understanding and clarity, breaking down complex ideas and topics.

  • Build trust and connection with your client’s audience by writing genuinely useful, end-user focused, engaging, and informative content. 

  • Provide fast, built-in revisions for any final content additions or tweaks.

  • Complete any necessary research needed to write with authority.

  • Quote an up-front, fixed, consistent fee for each piece of writing, so there are no surprises. 

  • Collaborate with you throughout to ensure I am meeting yours and the client’s needs.

  • Make working together easy through writing and sharing on platforms like Google Docs.

  • Keep you up-to-date through proactive email communications.

  • Collaborate in a professional, friendly, and flexible way so you always get what you need.

  • Slot into your existing content marketing process.

I’m already familiar with a number of project and content management tools like Trello, Gather Content, Monday, ClickUp, Prismic, and more. I have subject matter expertise across a variety of topics, so I can hit the ground running with minimal direction. 

I’ve had plenty of experience working with digital marketing agencies like yours, including WPromote, First Page Strategy, Brand Theory, CSTMR, Epic Presence, Red Barn Consulting, The Contentinators, Digital Current, and more.


Marketing agency content portfolio samples

Here’s a selection of marketing content that I’ve written for various agencies. These portfolio samples can help you decide if my freelance writing and content creation services are right for you.


Marketing agency topics and expertise

I have over 15 years of writing experience in business, finance, and technology topics. I write marketing content across multiple, specialist B2B areas, which means I can hit the ground running. You can review these niche areas to learn more about my insight, expertise, and writing skills in each one. I’ve also included links to portfolio samples that are split by subject matter.


Marketing agency writing prices

The fees for my marketing content writing services are based on the word count you need and the complexity of the work. My standard, fully inclusive prices are shown in the table below. Most clients request content in the 1,000 to 1,200 word or 1,300 to 1,500 word bands.

Length and
word count
Short
600 to 800
Medium
900 to 1,200
Long
1,300 to 1,500
Very Long
1,600 to 1,800
Epic
Per 200 words
Article, blog post, and guide writing prices $420 $610 $760 $930 $105
Ebook and white paper writing prices n/a n/a $1,050 $1,240 $135

These are the fees I charge the vast majority of the time. Occasionally, some content does require more research or background work, and in those cases I may charge more. For complete details of my charges, please see my pricing page.


Frequently asked questions about my marketing agency writing services

If you still have questions, I’m here to help. Here’s some more information on my content marketing services.

FAQs about how I will work with you to create marketing content

Discover how I collaborate with you to create beautiful writing, the methods that I use, and the policies I like to have in place.

+ How much input do you need to create marketing agency content?

Clients give me briefs in all sorts of different ways. Some may only provide a keyword or two and a couple of sentences. Others like to provide very extensive instructions, so it really depends on your needs. I do have a standard briefing document that you can fill out so I have the information I need.

+ What can I expect when I hire you as my professional marketing writer?

I’ve already covered the content side of how I do work, but you’re not just hiring me to put words on paper. Freelance writing is my business and career, and that means professionalism in everything I do. That includes keeping you informed, respecting our agreements, understanding your needs, honoring my pricing, being friendly and courteous, adapting to changing circumstances, and ultimately making your life easier.

+ Do you offer guidelines on how your agency writing services work?

Yes. You can find a breakdown of how I approach content writing on my best practice page.

+ Do you provide a writing contract?

Yes, I have a standard freelance writing contract that sets out the agreement between us and defines what we can expect from each other. Once we’ve agreed to work together, I will send the contract to you for digital signing.

+ Will you create freelance writing proposals, statements of work, or outlines?

I only generally provide proposals, statements of work, or outlines for longer, more complex pieces like white papers or ebooks. If you need supporting documentation for other types or formats of work, please let me know.

+ How quickly do you return marketing agency content?

I’ll let you know my turnaround time in our contract. I always aim to get work back to you as quickly as possible, depending on the length and complexity of the work, while ensuring I deliver high-quality content.

+ What if I am not happy with the marketing content?

I’m pleased to say that in all my years of freelance writing, I’ve never had a major issue with client expectations and the work I produce. Even if the article doesn’t completely meet your needs, I provide reasonable revisions as part of my price.

FAQs about my approach to creating marketing agency content

Understand how I work, including my tone and style, research process, and expertise.

+ Do you only provide SEO content writing services for B2B content?

Yes, I only specialize in business-to-business (B2B) content marketing, writing for an audience of business stakeholders, executives, managers, and decision-makers. I don’t write business-to-consumer (B2C) content.

+ What writing style do you use for your marketing content writing services?

I tend to use an “Expert Friend” article writing style—making the writing easy to understand and sharing your business expertise in a straightforward and helpful way. I use an active-voice, second-person approach to create a connection with the customer and convey immediacy in the content.

+ Will you complete research to write strong marketing content?

Yes. I will read and research online content so that I understand the topic you need me to write about. I will base my marketing agency writing on that research, and combine it with your brief to create high-quality content. If anything isn’t exactly to your needs, I will complete reasonable revisions to get it right.

+ Will the marketing content you write be completely original and unique?

Yes. I write everything from scratch and produce original content every time. I never plagiarize existing content from myself or others, or recopy content from previous articles. If we’re building up an ongoing resource, I may use brief excerpts of previous content I have written for you for context.

+ Do you have specific expertise in writing marketing content?

Yes. I have experience in a number of business, finance, and technology areas. Learn more on my expertise page. I have worked with many marketing agencies over the last few years.

+ How do your SEO writing services create trust and connection with a reader?

I use a variety of writing techniques, including: Understanding their needs, getting to the point quickly, using clear and friendly language, breaking up content to make it easy to read, sharing ideas and solutions, doing the necessary research, and writing with expertise.

+ Can I see examples of your professional content writing services?

Of course. Here’s my portfolio which contains published examples of my writing across multiple content types and specialist areas.

FAQs about my payments and pricing for marketing agency services

Learn about how I charge for work and what you can expect from my invoicing and payments.

+ Do you guarantee your content marketing prices?

Yes. You can find my latest prices on this page or on my dedicated pricing page. The prices are based on the complexity and length of the work and are true for the vast majority of marketing content that I write. In some unusual cases, the price may increase, but I will let you know ahead of time.

I never inflate word count, and if I go over the agreed word count of my own accord (i.e. without instructions from you), I never charge more.

+ What are your payment terms?

The first couple of times that we work together, I will ask for payment before starting work. Once we have an established relationship, I invoice at the end of the month for any work completed in that month. I use standard 30-day payment terms and you can pay by credit or debit card, check (in the US), or direct bank transfer.



 

By Paul Maplesden

 
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