Freelance White Paper and Ebook Writing Services
Share thought leadership content, build authority, and attract qualified leads
Strengthen business leadership across your industry through publishing in-depth white papers and ebooks. I’ll research and write compelling, focused papers, reports, and deep-dives that position your business as subject matter experts. You can count on provocative, commanding thought-leadership content that demonstrates clear ideas, understanding, insight, perspectives, and solutions.
Find out if my ebook and white paper writing services are a good fit for your needs, why great research and writing matters, how my thought-leadership writing can make your life easier, my areas of expertise, pricing for white papers, and answers to common questions.
How my B2B ebook and white paper writing services can help your business
Position your business as a thought leader and start the conversation. Create lead magnets to get email signups and drive conversions.
I create expertly written white papers, reports, and ebooks that position your business as leaders in your chosen topics. My ebook writing is perfect for you if:
You need deep and comprehensive research turned into a clear, easy-to-understand paper.
You want someone to bring together disparate facts and insights into a common narrative.
You need to demonstrate to your peers and potential customers that you’re leaders in the space.
You want to increase visibility and start conversations about particular topics.
You’re creating a lead magnet for a specialized client base.
You want to deeply collaborate with a writer from start to finish.
I’m a freelance white paper writer with the approach, experience, and expertise to help your business content shine.white paper
Why professional ebook and white paper writing matters
Demonstrate your expertise in your industry and share deep insight that builds trust and reputation.
White papers and ebooks are designed to get people thinking. They’re an excellent way to share interesting research, demonstrate clear understanding, highlight new perspectives, and drive the discussion. Great thought leadership content gets your audience to sit up and take notice, positioning your business as an innovator.
My freelance white paper writing services let you attract other stakeholders and professionals, create compelling summaries and arguments, and act as powerful lead magnets for people who want to find out more. Enhance your white paper content marketing efforts by hiring me as your professional ebook writer.
How my thought leadership writing services make your life easier
Count on deep collaboration throughout the ebook writing project, so my writing always aligns with your needs.
Whether you’re a consultant, marketing manager, subject matter specialist, or researcher, I can help. Part of my value as a freelance white paper writer is to make your job as easy as possible, and that goes beyond creating authoritative content.
I will:
Talk to you about the main points you want your content to get across and the key areas of research and thought-leadership you want to cover.
Collaborate with you throughout the process, from initial outlining through final tweaking and polishing.
Look at the research you’ve already completed and get an idea of your desired outline and concepts for the writing.
Find out your desired format for the content—I can write white papers, ebooks, reports, case studies, deeply researched content, guides, and more.
Conduct deep desk research and analysis, pulling together information, data, and insights from multiple sources.
Learn about your brand, style, and approach so I can write clear, compelling, and concise content that lets your unique voice come through.
Quote an up-front, fixed, consistent fee for each piece of thought leadership content, so there are no surprises.
Provide freelance white paper writing services that include:
Understanding the brief, audience needs, and all the points you want to get across.
Data gathering, research, and analysis of your chosen topic area.
Creation of original, ebook and thought-leadership written content to the requirements you specify.
Writing and formatting to digital marketing best practices.
Reasonable revisions to tweak and polish the white paper content.
Internal project management to meet your requirements and deadlines, every time.
Proactive email communications so you’re always informed on progress.
Slot into any existing content marketing process.
Collaborate in a professional, friendly, and flexible way so you always get what you need.
White paper and ebook portfolio samples
Here’s a selection of thought leadership and lead magnet content that I’ve written for various clients. These portfolio samples can help you decide if my freelance writing and content creation services are right for you.
White paper topics and expertise
I have over 15 years of writing experience in business, finance, and technology topics. I write ebooks and white papers across multiple, specialist B2B areas, which means I can hit the ground running. You can review these niche areas to learn more about my insight, expertise, and writing skills in each one. I’ve also included links to portfolio samples that are split by subject matter.
White paper and ebook writing prices
The fees for my lead magnet writing services are based on the word count you need and the complexity of the content. My standard, fully inclusive prices are shown in the table below. Most ebooks and white papers run to 2,000 words and above.
| Length and word count |
Long 1,300 to 1,500 |
Very Long 1,600 to 1,800 |
Epic Per 200 words |
|---|---|---|---|
| Ebook and white paper writing prices | $1,050 | $1,240 | $135 |
These are the fees I charge the vast majority of the time. Occasionally, some content does require more research or background work, and in those cases I may charge more. For complete details of my charges, please see my pricing page.
Frequently asked questions about my white paper and book writing services
If you still have questions, I’m here to help. Here’s some more information on my thought leadership writing services.
FAQs about how I will work with you to create white paper content
Discover how I collaborate with you to create beautiful thought leadership writing, the methods that I use, and the policies I like to have in place.
+ How much input do you need to create white papers and ebooks?
The more input you can provide on the purpose and background of your ebook or white paper, the better. I do have a standard briefing document that you can fill out so I have the information I need. I'll also work with you throughout to ensure I have the right details to create the perfect marketing collateral.
+ What can I expect when I hire you as my professional white paper writer?
I’ve already covered the content side of how I do work, but you’re not just hiring me to put words on paper. Freelance writing is my business and career, and that means professionalism in everything I do. That includes keeping you informed, respecting our agreements, understanding your needs, honoring my pricing, being friendly and courteous, adapting to changing circumstances, collaborating with you, and ultimately making your life easier.
+ Do you offer guidelines on how your ebook writing services work?
Yes. You can find a breakdown of how I approach content writing on my best practice page.
+ Do you provide a writing contract?
Yes, I have a standard freelance writing contract that sets out the agreement between us and defines what we can expect from each other. Once we’ve agreed to work together, I will send the contract to you for digital signing.
+ Will you create freelance writing proposals, statements of work, or outlines?
Yes, I often provide proposals, statements of work, or outlines for longer, more complex pieces like white papers or ebooks. We'll agree the exact approach when we start working together.
+ How quickly do you return white paper content?
I’ll let you know my turnaround time in our contract. I always aim to get work back to you as quickly as possible, depending on the length and complexity of the work, while ensuring I deliver high-quality content. Writing an ebook or white paper will involve extensive collaboration, so I will keep you informed on all deadline dates, requests for feedback, and similar processes.
+ What if I am not happy with the ebook content?
I’m pleased to say that in all my years of freelance writing, I’ve never had a major issue with client expectations and the work I produce. Even if the article doesn’t completely meet your needs, I provide reasonable revisions as part of my price.
FAQs about my approach to creating white paper content
Understand how I work, including my tone and style, research process, and expertise.
+ Do you only provide white paper content writing services for B2B content?
Yes, I only specialize in business-to-business (B2B) content marketing, writing for an audience of business stakeholders, executives, managers, and decision-makers. I don’t write business-to-consumer (B2C) content.
+ What writing style do you use for your ebook writing services?
I use a clear and concise writing style for white papers and ebooks, ensuring that I represent your busienss voice in a compelling and authentic way. I work hard to balance an authoratative, thought-leadership style of writing with making the content logial, accessible, and comprehensive.
+ Will you complete research to write a strong white paper?
Yes. I will read and research online and business-specific content so that I understand the topic you need me to write about. I will base my ebook writing on that research, and combine it with your brief to create high-quality content. If anything isn’t exactly to your needs, I will complete reasonable revisions to get it right.
+ Will the ebook you write be completely original and unique?
Yes. I write everything from scratch and produce original content every time. I never plagiarize existing content from myself or others, or recopy content from previous work. If we’re building up an ongoing resource, I may use brief excerpts of previous content I have written for you for context.
+ Do you have specific expertise in writing white paper content?
Yes. I have experience in a number of business, finance, and technology areas. Learn more on my expertise page.
+ How do your ebook writing services create trust and connection with a reader?
I use a variety of writing techniques, including: Understanding their needs, getting to the point quickly, using clear language, breaking up content to make it easy to read, sharing ideas and solutions, doing the necessary research, and writing with expertise.
+ Can I see examples of your professional ebook and white paper writing services?
Of course. Here’s my portfolio which contains published examples of my writing across multiple content types and specialist areas.
FAQs about my payments and pricing for white paper writing services
Learn about how I charge for work and what you can expect from my invoicing and payments.
+ Do you guarantee your ebook prices?
Yes. You can find my latest white paper writing prices on this page or on my dedicated pricing page. The prices are based on the complexity and length of the work and are true for the vast majority of content that I write. In some unusual cases, the price may increase, but I will let you know ahead of time.
I never inflate word count, and if I go over the agreed word count of my own accord (i.e. without instructions from you), I never charge more.
+ What are your payment terms?
The first couple of times that we work together, I will ask for payment before starting work. Once we have an established relationship, I invoice at the end of the month for any work completed in that month. I use standard 30-day payment terms and you can pay by credit or debit card, check (in the US), or direct bank transfer.
Additional freelance writing services
I provide several other B2B freelance writing services:
By Paul Maplesden