For B2B marketing leaders who need more than a writer
Pricing for my content writing services
Here are my rates for my content strategy, marketing, and writing services. I work with complex businesses like yours, and turn your experts' knowledge into something that your competitors can't copy. My fees are based on the research and insight that's needed to turn your business knowledge into articles and other assets built to get you found in organic search and cited by AI engines.
You'll work directly with me throughout, from understanding your needs through to the final draft.
Two ways to work with me
You're probably here for one of two reasons:
You already have an AI and search strategy and you need to build out your marketing collateral: You want to show up more in AI or organic search, and just need great content that closes the gap. See my per-piece content writing rates below.
You don’t have an AI strategy yet, and need to know why you’re not showing up when buyers search: Start with my AI baseline and action plan. It tells you how you’re doing in AI search right now and gives us an action plan to help improve your presence.
Publicly researched article
From $2,000
I create in-depth articles based on the best public sources on the internet. If you want to get going straightaway, then this is your fastest option. I don't require access to your subject-matter experts (SMEs) or internal business knowledge. Use this service for blog posts and guides when you need deep insights extracted from information that's already published openly.
Per-piece content writing prices
If you already know what you need, then this is how much I charge for individual pieces. You can see examples of each in my portfolio.
Expert-led article
$5,000
I talk to your experts and use your internal business knowledge to create unique content. These pieces include up to three interviews with your subject-matter experts. Use this service when you want to create original, specialized content to share insights that your competitors don't have. A good approach to potentially increase citations in AI search results.
White paper
$8,000
A standalone, in-depth piece that I build from what your experts know and your internal business materials. Use this when a buyer would find it helpful to share what's original and unique about your business and its insights with their team. My white paper writing includes any necessary interviews and research, and they are built to be found and cited.
Getting seen in AI search
Start here to find out why you're not appearing in AI search. I'll create an AI baseline and action plan so you can understand where you are right now and what you need to do. Then, if you'd like me to make the improvements, I’ll run the AI visibility program on your behalf.
The AI baseline and action plan
$2,200
We'll work together to figure out the questions your buyers ask, then I'll measure your company's visibility across ChatGPT, Gemini, and Google's AI Overviews. I'll show you which of your competitors is winning and why, and give you a baseline and a prioritized action plan of what to change. The plan is yours to keep whether or not you decide to use my AI visibility program.
The AI visibility program
From $6,000 a month
This is the next step after your baseline and action plan. We'll agree the scope of work you need every quarter, and then I build the content. I'll remeasure your AI visibility every three months, and we decide what comes next. I do ask for a minimum commitment of six months, because it can take a while to see AI search improvements. After that, it runs month to month.
I include content strategy and planning in all of these rates
I never write pieces in isolation. Instead, I’ll make sure that each piece works with your existing content to support your marketing needs. I'll consider your existing content requirements, together with what's already published on your website so that everything fits together. Then, we'll plan each piece before it's written, including:
What it needs to do (intent)
Who it has to reach (audience)
The actions we want people to take (action)
Where the piece needs to be found online (visibility)
What's included in every price
My fees cover the whole job from start to finish. Here's what I do as part of each engagement:
If you already have a content strategy, I’ll work to that, if not, I’ll develop one with you
Agree the scope and statement of work for every piece of content
Conduct interviews with your experts including question preparation, the sessions themselves, and written findings
Provide you with full transcripts and interview material on request
Research, structure, and write each piece for both human readers and AI search visibility
Guarantee a separate read from a professional copy editor and proofreader
Carry out two rounds of reasonable revisions
Communicate and collaborate with you via email and shared documents
Provide regular status updates
Work with your teams and processes
Manage everything to the deadlines we've agreed
What changes a price
There are a few things that change a price. If anything comes up, we'll talk about it before I charge anything extra. Examples of when I might need to raise a price are if the scope grows beyond what we've agreed or if the work is extensive enough to need its own quote. The fees we agree are always the fee you'll pay unless the job changes.
FAQs about my content writing and strategy prices
Do you guarantee rankings or results?
No, and you should be cautious of anyone who states they can. Nobody can promise that a particular piece will produce a specific ranking or citation, or earn a place in AI search answers. Anyone claiming otherwise is selling something they can't support. What I do promise is to measure where you currently are, and then to give you my best efforts to move things in the right direction. You get a dated baseline before work starts and a remeasure that shows exactly what changed.
How much does your content writing cost?
My prices for complex B2B work run from $2,000 for a publicly researched article to $8,000 for a white paper. I agree all prices with you before work starts. My fees change based on the depth of the source material and how much research is needed.
Do you charge per word?
No. Word counts measure the output, how long the piece is, whereas my prices are based on what goes into the work: planning, research, interviews, source materials, and the thinking that makes something worth reading.
What do other content writers charge?
Standard freelance writing is mostly priced per word or per hour, whereas specialist work is priced by piece or engagement. If you need competent prose from public sources, then a freelancer or an AI tool will cost less than I charge. For some jobs that's absolutely the right call. My fees take into account the research and interviews that more complex work needs.
Why does one piece of content cost more than another?
For my work, it's where the insight needs to come from. Public sources are open to anyone, so writing built on those sources costs the least. Knowledge that lives in your experts' heads takes real work to extract through preparation, interviews, and analysis, and that's why it costs more.
How much does website content writing cost?
That depends on what you need. I create articles, expert-led work, and white papers that you can publish on your website, priced as above. I can also create web pages that explain technical products and services in plain language, and I deliver those as part of an action plan rather than pricing each page individually. Inside my AI visibility program, I also write brand copy and landing pages, as long as you have brand guidelines or existing copy for me to follow. I don't write them as standalone projects.
How long does it take you to create a piece of content?
I can create publicly researched articles the fastest and can normally turn them around in two to three weeks. Expert-led work moves at the speed of your SMEs' availability, and the writing is rarely the slowest part. I'll agree every deadline with you in the statement of work.
Does someone else check your work before I get it?
Yes. Every piece also goes through a professional copy editor and proofreader before it reaches you. They give it a fresh, careful read to catch anything I've missed and flag anywhere the writing could be sharper. You're not just getting my eyes on the work, you're getting a second, independent pass built into every price.
How much should I budget for content marketing?
If you need ongoing work, then I recommend my recurring program, which starts at $6,000 a month with a six-month initial commitment. If you're budgeting per piece, the rates above run from $2,000 to $8,000.
What's the minimum amount of work you'll take on?
The visibility program has its own minimum, six months, explained in the program section above. If you're not ready for that, then I ask you to commit to a minimum of one expert-led asset, or two or more publicly researched articles.
Who owns the content when it's done?
You do. The finished pieces, the transcripts, and the interview material are all yours. If we ever part ways, everything I've produced for you goes with you.
Before you get in touch
Please note that my work is designed specifically for complex B2B companies, and any expert-led content depends on access to your SMEs. If I can't get that access yet, start with the publicly researched pieces.
Ready to talk about what you need? Get in touch. Not ready yet? Read what to tell your CEO about AI search visibility.