Powerful, compelling writing is vital to helping your business stand out. You need an authentic approach, inspiring ideas, and a writer who can transform research into original, brilliant, insightful words. Together, we’ll get your readers to care about what you do and why you do it, through writing that creates trust, builds your reputation, and gets results.
I’m here with a simple promise — I’ll learn what’s important to you, find out what your readers need, and combine that into irresistible, unique, beautifully presented writing.
Your business values, principles, and authenticity let you stand apart. That’s why any great content comes from what really matters to you. My writing starts by learning what’s at the heart of your business and shaping those core values into a genuine, meaningful style and approach that resonates with your readers.
Your readers want something specific from you. Whether it’s the solution to a problem, a unique product, inspirational content, excellent advice, or great information, every word matters. I’ll find out about your ideal audience and create worthwhile, practical content that speaks directly to their needs.
Writing isn’t just about what you say or why you say it. Great writing uses your tone of voice, makes everything beautiful and easy to read, influences your audience, and creates powerful calls to action. In short, the best writing has a positive impact on you, your business, and the reader. It’s also a pleasure to write.
Everyone’s needs are different, and there are no shortcuts to great writing. That’s why I offer a variety of freelance writing services tailored to you.
Writing original, SEO rich content and articles for blogs and websites - Boost your content marketing and search placement.
Creating compelling, static content for websites, landing pages, and outbound emails - Improve your web presence and signups.
Building authority by sharing your thoughts and ideas - Share powerful thought-leadership articles on your expertise.
Enhancing existing content through reviewing and rewriting - Ensure SEO, clarity, consistency, and polish through all your content.
Building practical, useful guides and knowledge bases - Impress your customers with top-quality tutorials and help.
Generating and outlining compelling content ideas - Never run out of subjects or topics again.
Creating factual, interesting writing based on analyzing your data - Turn facts and figures into fascinating content.
Researching and consolidating information from around the web - Get the facts to help inform your content.
I have an extensive online portfolio of work, showing my freelance writing expertise sorted by type and topic. You can view my entire portfolio above or see my latest work below.
A good productivity system lets you use the effort you could have spent worrying about your tasks on actually getting those tasks completed.
An article explaining the new advances in screening, diagnosis, medicine and treatment that will create a future of personalized therapies for patients suffering from cancer.
An explanation of why interoperability between healthcare systems is vital to getting the right medical information to the right people in the right way at the right time.
A straightforward, well-researched tutorial on how to create a strong freelance portfolio website including outlining and planning, the pages you need, technology, benefits, branding, and testing.
A product description for the Malibu, a beautiful log home designed for entertaining, family gatherings, and outdoor living.
A complete guide to negotiating with car dealers to get a better price when you're buying a new car. It explores what you can do to help you negotiate the best price on a new car, all without you having to grit your teeth through the process.
A detailed look at the fees and functions of the biggest three eCommerce providers. Includes detailed research on how much the various platforms charge.
An in-depth, 60 page ebook all about how to write a high-quality "Request For Proposal" for project managers to ensure they get good responses from software design agencies and developers.
How do you enhance your customer service and support functions to make them as good as they can be? One way is through developing support "personas" for different types of customers.
With the vast amount of content that’s available online, it’s very difficult to stand out from the crowd and get noticed. Your content has to provide real value to people and give them something back.
A clear and simple guide on how to build and maintain trust with your customers and enhance their relationships with your business.
How to use apps to shape the customer journey, avoid bad reviews, and build trust with your audience. Includes reviews of apps for every part of the customer experience.
My original writing, research, insight, and expertise ensures you get excellent value for money.
I research and write on many different areas, but specialize in business, entrepreneurship, finance, freelancing, technology, software as a service, project management, productivity, and health. Learn about how I can help you.
"Paul is a pleasure to work with. He reliably meets deadlines and communicates regularly throughout the course of a project. While many writers need a bit of cajoling to move past the blog post paradigm and create spectacularly in-depth, comprehensive content, Paul always delivers more than I expect. If you're looking for a writer, I highly recommend you hire Paul - as long as you leave some availability for me!"
"I hired Paul to write an EBook for my company. From the beginning, Paul immersed himself in the subject matter and made thoughtful and educated recommendations for adjusting the outline we provided. He also added visual queues and outtakes to help enhance the EBook appearance overall. His writing was intellectually engaging without coming off as dry or boring. I was extremely impressed with Paul's skills and especially for the value of the finished product. I would definitely hire Paul again for future Ebooks and/or other writing projects."
"Paul has been an excellent addition to my writing process. He’s able to take my technical articles and ideas and find context and meaning for my words. He’s also a great collaborator and his effort visibly shines through his work. He comes highly recommended."
"Paul was a consummate professional and much needed expert in consulting, marketing, branding and strategy when we were starting our business. His commitment to product and delivery in spite of our many changes was top class. We would highly recommend Paul's services to any business, whether a small startup or established player."
"Working with Paul was a great experience, he was able to understand my business and he wrote content that reflects my vision and the services I provide. The fact that he has a background in business and IT played a major role. He delivered on time and provided very good content."
"Paul's analysis of our platform provided many valuable suggestions. From analyzing the features we've built - and those we haven't, to helping improve the clarity of the copy and observing where our user experience design was lacking, Paul has opened our eyes by presenting us with a clear and original perspective, which can be easily lost when you're building a new product for months on end. He comes highly recommended."
"Paul was an enthusiastic, professional, and pleasant writer to work with. He was always very prompt with his deadlines and received feedback very well. He was also always willing to go above and beyond in all his assignments and take initiative to create additional content he felt fit with the pieces he was asked to create. Overall Paul was a great addition to our team and I would recommend him for your freelancing needs."
"Paul brings a real tenacity to research and writing. We've thrown some difficult assignments from some pretty esoteric markets his way. Each time, he's nailed the research and turned around thoughtful, insightful work."
"I want to take a minute to thank you for your hard work and partnership on this. Your work will enhance the overall site, which all of Global Technology Office will use and enable us to keep to just one site. This is of huge benefits to my team and the organization as a whole. Cheers!"
"Paul, I want to thank you with your invaluable help in writing and editing Shoppology. It has helped me explain what we provide to our clients by explaining human psychology in a way that everyday people can comprehend. Thanks!"
"Just following up on our conversation of a couple of weeks ago regarding Paul Maplesden. He's done a great job helping the Portfolio, Program and Project Management (PPM) methodology team make their materials more accessible for those across EMEA who speak English as a Second Language (ESL)."
"We worked with Paul in the early days of Simply Wall St. Paul fitted perfectly into our target demographic and pro-actively suggested documenting his experience investing using SWS. The content Paul produced was well researched, structured and most importantly clearly explained the user experience in a way our target audience could understand. He produced a series of 3 articles which turned out to be very popular with our existing users and helped to generate significant new traffic to the site. Paul was a pleasure to work with and his content produced excellent results."
"Thank you so much for your work. Before I started, I was a little hesitant but now I know who to contact if I need anything content and editing related. It was extremely easy to talk with you and you understood my request perfectly. I will certainly recommend you!"
"Paul wrote new text for our consulting site. Both his work and his professionalism were excellent, and we were very happy with the results. Highly recommended."
"Just reviewed a draft by Paul Maplesden on "hacking investing" for Guides.co and it's AWESOME. Stay tuned for launch!"
"Paul Maplesden has written for some of our most challenging clients and excelled. He's good-natured, a thoughtful collaborator, responds well to critique, and meets deadlines. And of course he's also a fantastic researcher and writer!"