For B2B marketing leaders
Your buyers are asking AI who to shortlist
If AI can't find and quote your company's expertise, then you won't make the list. I discover what you're missing and create content built to get you found. You get specialized, expert-led content writing and strategy that's designed to improve your visibility in organic search and AI answers.
I've written for B2B companies like yours for more than ten years. That includes five at a global logistics giant, where I audited and improved AI search visibility at enterprise scale.
How I help B2B marketing teams
Hi! I'm Paul Maplesden, and I'm a B2B content strategist and writer. I work with complex companies like yours, and my work focuses on three main areas:
Helping you to plan and build your content marketing strategy for AI search.
Talking to your subject-matter experts and using their insights to help you stand out.
Creating original, unique content that helps you get discovered in organic search and AI answers.
Whether your buyers are using ChatGPT, Perplexity, Google, or Gemini, you need to get found. I write content with real substance. Where I get that substance from depends on availability: I'll use your experts' insights when I can talk to them, or the best public sources when I can't.
Either way, you get engaging content that people want to read, and it's all built to improve your visibility in AI search.
Why you need to get on vendor shortlists
Buyers are increasingly building their shortlists through AI search, and your name needs to show up. That only happens when an AI engine can find and quote your company's expertise. If you're not appearing on that list, then a competitor is instead. My job is to get your expertise out there for the AI engines to find.
Who you’re hiring
One senior person from start to finish. You'll work directly with me, throughout. I'll talk to you and your team to figure out the content you need and who it's for. I'll interview your experts and turn their insights into great writing. There are no juniors or handoffs, and I hit the ground running.
Ten years in complex B2B. I work across some of the most complicated industries, including logistics, finance, and technology. I write on topics from lending and payments through to enterprise SaaS, and I have bylines in the Journal of Commerce and TechTarget.
AI search visibility for startups, mid-sized, and enterprise companies. I worked with a global logistics company to measure how they showed up across both organic search and the major AI engines. I put a plan in place to increase their online presence, and saw major improvements in organic search visibility.
What do you need?
I can work with you in a couple of different ways.
1. You need to know why you're not showing up in AI answers. Start with my complete AI baseline and action plan. Then, once you know what you need, my AI visibility program provides the content.
2. You already know what you need. I write each piece following the plan and strategy you already have. I create publicly researched content, expert-led articles, and white papers.
Who I’ve worked with
Over the last ten years, both industry leaders and startups have trusted me with their content.
Why my industry knowledge matters
I create content and marketing collateral for complex B2B companies. I enjoy taking technical and obscure insights and turning them into pieces that show your buyers why you're worth shortlisting.
Let's talk
You're probably juggling a few different areas: a CEO who's started asking you about AI; a sales team that needs leads; experts who have plenty of knowledge, but no time to write. If you're trying to solve those problems, then let's talk. One conversation is generally enough for me to tell you how I can help and what it would cost.