Building a Portfolio Website—Detailed Writing Samples
This is a pair of guides that I wrote for my client, SitePoint, and that are published on their blog. These writing samples are based on explaining how freelancers can build portfolio websites (like this one!) to market their services and attract clients. I wrote these guides for freelancers that want to:
Understand the need for a portfolio website.
Work out what they should include on the website.
Follow a step-by-step guide to create a portfolio.
Explain how to build a portfolio using Squarespace.
You will find links to each published sample below.
Intent of this writing on freelance portfolio websites
The overall intent of this work is to provide organic, inbound content marketing through SitePoint publishing my samples, increasing SEO and the likelihood of their website appearing in search.
The other aims of this writing are to:
Educate the reader about the importance of having an online portfolio.
Explain how Squarespace can help a freelancer build a portfolio website.
Break down and provide useful guidance on the content that should be included within a portfolio website.
Help the reader get their portfolio website online through a step-by-step approach.
Show how using Squarespace to build a website can save the reader time and effort.
Decrease the hassle and friction of creating a website.
Build stronger connections and trust between a freelancer and their potential clients.
Links to my published writing on building a freelance portfolio
Here are links to my published samples.
Build a Powerful Freelance Portfolio Website that Gets Results
“As a freelancer, your portfolio is the “best self” you present to the world. It’s a combination of your unique approach and your best work. It’s the compelling reason you give to persuade clients to hire you. Learn how to plan, build, test, and use an effective freelance portfolio website, together with hints and tips to make it irresistible to your clients.”
How to Create a Beautiful Portfolio Website with Squarespace
“The need for creative workers is exploding, and the freelance gig economy has never been healthier — one in three Americans do independent work and demand is rapidly growing around the world. Competition for creative jobs is fiercer than it has ever been and you need to get noticed. If you’re a creative, how do you stand apart from your peers, grab the attention of a potential client, and build a successful, independent career?
One of the best ways is to create a powerful, beautiful, and compelling portfolio website. Whether you’re a freelancer, independent worker, or business owner, a strong portfolio is both your calling card and your showcase — it’s the proof of your past skills, experience, and achievements. It gives your clients a reason to hire you.”
More information about these portfolio writing samples
Here’s some more details on these pieces.
Learn about my client, SitePoint
I created these samples for my client, SitePoint. Find out more about them here.
Freelance writing services for these portfolio samples
I provided this content writing as part of the following services:
Writing expertise and topics for these portfolio samples
This content writing fell into the following topic areas:
Business: Digital Marketing and SEO, Employment and Work
Technology: Cloud Computing and Hosting
Type of writing
My writing for this content was bylined and attributed to me, you can see my profile on SitePoint’s website here.
Similar portfolio samples
Discover more of my writing portfolio samples in related areas.
All logos and trademarks are used under fair-use guidelines. In all cases, my clients have paid for my work and they have complete ownership and copyright of the writing samples published by them and linked from this website, and no ownership is claimed or implied by me. Links to samples are included as per my freelance writing contract with clients. Linkage from this website is intended to provide my clients with greater SEO ranking through backlinks, and to demonstrate their expertise through my work. All excerpts from samples are placed inside block quote elements to prevent any possible duplicate content penalties. Any statistics mentioned are sourced from SEM Rush in mid-2022. For more information, please see my disclaimer.
By Paul Maplesden