Bright, compelling writing is vital to helping your business stand out. You need an authentic approach, inspiring ideas, and a writer who can transform research into original, brilliant, powerful words. Together, we’ll get your readers to care about what you do and why you do it, through writing that creates trust, builds your reputation, and gets results.
I’m here with a simple promise — I’ll learn what’s important to you, find out what your readers need, and combine that into irresistible, unique, beautifully presented writing.
My experience and expertise lets me grab your audience's attention, share interesting themes, topics, and ideas with them, and perfectly positions your business for success.
Your business values, principles, and authenticity let you stand apart. That’s why any great content comes from what really matters to you. My writing starts by learning what’s at the heart of your business and shaping those core values into a genuine, meaningful style and approach that resonates with your readers.
Your readers want something specific from you. Whether it’s the solution to a problem, a unique product, inspirational content, excellent advice, or great information, every word matters. I’ll find out about your ideal audience and create worthwhile, practical content that speaks directly to their needs.
Writing isn’t just about what you say or why you say it. Great writing uses your tone of voice, makes everything beautiful and easy to read, influences your audience, and creates powerful calls to action. In short, the best writing has a positive impact on you, your business, and the reader. It’s also a pleasure to write.
Everyone’s needs are different, and there are no shortcuts to great writing. That’s why I offer a variety of freelance writing services tailored to you.
I have an extensive online portfolio of work, showing my freelance writing expertise sorted by type and topic. You can view my entire portfolio above or see my latest work below.
A deeply researched, thorough guide creating and using business reports, covering every aspect of sourcing and representing information, making business decisions, and the most popular types of reports used in business.
Telehealth and telepharmacy are innovating rapidly, benefiting countless patients in urban and rural areas alike. This article explores these trends.
Why are healthcare payments changing and how should hospitals adapt to this new normal? This post explores what has been, what is, what will be, and who stands to pay the price.
Exchanging money from one currency to another doesn’t need to be complicated, but it’s important to make sure you’re getting the best deal. Find out how to avoid getting ripped off.
Learn how to identify high-performing businesses by looking at their fundamental figures and ratios. Explore the financial data that investors can use when deciding to invest in a stock.
The "Call to Action" is one of the most important parts of a website, because it converts a visitor into a customer. This article briefly explores the overall conversion process and then gives specific, practical information on creating a powerful CTA.
Content creation, design, and build of the website for a local brewery, including close collaboration with the business owners. The website is well-ranked
A knowledge base for clients wanting to setup and use their account to get content from Constant Content, one of the largest writing marketplaces.
Content creation for a technical recruiting website specializing in finding highly-qualified developers, project managers, and coders for small businesses.
A collection of expert packing tips based on best practice, common sense, and experience. Supported by downloadable PDFs to make moving a breeze.
A straightforward, well-researched tutorial on how to create a strong freelance portfolio website including outlining and planning, the pages you need, technology, benefits, branding, and testing.
An in-depth, 60 page ebook all about how to write a high-quality "Request For Proposal" for project managers to ensure they get good responses from software design agencies and developers.
My original writing, research, insight, and expertise makes sure you get excellent value for money.
I research and write on many different areas, but specialize in business, entrepreneurship, finance, freelancing, technology, and health. Learn about how I can help you.
"Paul is a pleasure to work with. He reliably meets deadlines and communicates regularly throughout the course of a project. While many writers need a bit of cajoling to move past the blog post paradigm and create spectacularly in-depth, comprehensive content, Paul always delivers more than I expect. If you're looking for a writer, I highly recommend you hire Paul - as long as you leave some availability for me!"
"I hired Paul to write an EBook for my company. From the beginning, Paul immersed himself in the subject matter and made thoughtful and educated recommendations for adjusting the outline we provided. He also added visual queues and outtakes to help enhance the EBook appearance overall. His writing was intellectually engaging without coming off as dry or boring. I was extremely impressed with Paul's skills and especially for the value of the finished product. I would definitely hire Paul again for future Ebooks and/or other writing projects."
"Paul has been an excellent addition to my writing process. He’s able to take my technical articles and ideas and find context and meaning for my words. He’s also a great collaborator and his effort visibly shines through his work. He comes highly recommended."
"Paul was a consummate professional and much needed expert in consulting, marketing, branding and strategy when we were starting our business. His commitment to product and delivery in spite of our many changes was top class. We would highly recommend Paul's services to any business, whether a small startup or established player."
"Working with Paul was a great experience, he was able to understand my business and he wrote content that reflects my vision and the services I provide. The fact that he has a background in business and IT played a major role. He delivered on time and provided very good content."
"Paul's analysis of our platform provided many valuable suggestions. From analyzing the features we've built - and those we haven't, to helping improve the clarity of the copy and observing where our user experience design was lacking, Paul has opened our eyes by presenting us with a clear and original perspective, which can be easily lost when you're building a new product for months on end. He comes highly recommended."
"Paul was an enthusiastic, professional, and pleasant writer to work with. He was always very prompt with his deadlines and received feedback very well. He was also always willing to go above and beyond in all his assignments and take initiative to create additional content he felt fit with the pieces he was asked to create. Overall Paul was a great addition to our team and I would recommend him for your freelancing needs."
"Paul brings a real tenacity to research and writing. We've thrown some difficult assignments from some pretty esoteric markets his way. Each time, he's nailed the research and turned around thoughtful, insightful work."
"I want to take a minute to thank you for your hard work and partnership on this. Your work will enhance the overall site, which all of Global Technology Office will use and enable us to keep to just one site. This is of huge benefits to my team and the organization as a whole. Cheers!"
"Paul, I want to thank you with your invaluable help in writing and editing Shoppology. It has helped me explain what we provide to our clients by explaining human psychology in a way that everyday people can comprehend. Thanks!"
"Just following up on our conversation of a couple of weeks ago regarding Paul Maplesden. He's done a great job helping the Portfolio, Program and Project Management (PPM) methodology team make their materials more accessible for those across EMEA who speak English as a Second Language (ESL)."
"We worked with Paul in the early days of Simply Wall St. Paul fitted perfectly into our target demographic and pro-actively suggested documenting his experience investing using SWS. The content Paul produced was well researched, structured and most importantly clearly explained the user experience in a way our target audience could understand. He produced a series of 3 articles which turned out to be very popular with our existing users and helped to generate significant new traffic to the site. Paul was a pleasure to work with and his content produced excellent results."
"Thank you so much for your work. Before I started, I was a little hesitant but now I know who to contact if I need anything content and editing related. It was extremely easy to talk with you and you understood my request perfectly. I will certainly recommend you!"
"Paul Maplesden has written for some of our most challenging clients and excelled. He's good-natured, a thoughtful collaborator, responds well to critique, and meets deadlines. And of course he's also a fantastic researcher and writer!"