Customer-led Marketing—Blog Writing Samples
This is a collection of three articles that I wrote for Extole and that are published on their blog. You will find links to each published sample below.
Links to my published writing on customer-led marketing
Here are links to my published samples.
SOCIAL MEDIA MARKETING: THE POWER OF SOCIAL VALIDATION & REFERRALS
“Social validation is best explained as our need for attention. All of us have a deep desire to be accepted and to share good things about our life, work, family, hobbies, and accomplishments across our social media networks.
This includes great experiences with businesses, products, services, and brands. Your happy customers will become advocates, because they’re proud of doing business with you. When you can tap into this social validation, you can use the power of social media and referral marketing to help your influencers spread positive messages and reinforce trust.”
BRAND AMBASSADOR: BUILD A POWERFUL INFLUENCER NETWORK
“One of the best ways to get more referrals for your business is by creating brand ambassadors. These are your key customer advocates, the people who love your products and services. You can harness their passion for your business and build a strong network of engagement, referrals, and visibility.
The art and science of creating, engaging with, and incentivizing brand ambassadors is known as influencer marketing — And that’s where Extole excels.”
B2B EMAIL MARKETING: DRIVE REFERRALS WITH EMAIL MARKETING
“When you combine business-to-business (B2B) email marketing with referral marketing, you create a powerful approach that can create great results for your business. A solid, well-defined email strategy works perfectly with our referral platform to get you more customers and increase your profits.
We know referral marketing works, and that it works really well. Eighty-four percent of people say they trust referrals that come from their friends, a higher percentage than any other type of marketing or advertising. Since email remains one of the most effective digital marketing strategies, it makes sense to use it as a natural part of your referral marketing.”
More information about these portfolio writing samples
Here’s some more details on these pieces.
Freelance writing services for these portfolio samples
I provided this content writing as part of the following services:
Writing expertise and topics for these portfolio samples
This content writing fell into the following topic areas:
Business: Digital Marketing and SEO
Similar portfolio samples
Discover more of my writing portfolio samples in related areas.
All logos and trademarks are used under fair-use guidelines. In all cases, my clients have paid for my work and they have complete ownership and copyright of the writing samples published by them and linked from this website, and no ownership is claimed or implied by me. Links to samples are included as per my freelance writing contract with clients. Linkage from this website is intended to provide my clients with greater SEO ranking through backlinks, and to demonstrate their expertise through my work. All excerpts from samples are placed inside block quote elements to prevent any possible duplicate content penalties. Any statistics mentioned are sourced from SEM Rush in mid-2022. For more information, please see my disclaimer.
By Paul Maplesden