What is AMP?—Linked Writing Sample
What is AMP?
“AMP is a technology created by Google that speeds up internet browsing for users on mobile devices. It achieves this through creating “AMP pages” on a website. These pages rely far less on third-party code, scripts, widgets, and other resources.
This means AMP-enabled websites are far quicker than regular web pages—that’s very important if a mobile user has limited bandwidth, a slow connection, or strict data allowances. That speed makes a big difference. Slower webpages increase bounce rates, and the likelihood your visitor will stick around and buy from you. AMP pages can increase conversions and sales. ”
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By Paul Maplesden