Delighting Customers During Peak Season—Linked White Paper
Delighting Customers During Peak Season
“The combination of rising customer demands, and significantly increased shopping activity during peak season creates unique challenges for e-Commerce and traditional retailers. The retail marketplace is changing too, with an accelerated shift towards e-Commerce and an increased focus on omnichannel.
Peak season itself is changing: e-Commerce and 24x7 availability and distribution are altering shopping patterns, and holiday spending continues to break records year over year. Peak season isn’t just set by consumers anymore. Shifts can be driven through clever integrated marketing, or initiatives like Amazon Prime Day. Supporting all of this—supply, demand, capacity, omnichannel—is your logistics. Third-party logistics providers (3PL) have an outsized impact on customer experience.”
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By Paul Maplesden