Freelance Writing on Software as a Service
Show how your SaaS product solves business problems and adds real value
Your business needs powerful, compelling, high-quality content on applications, desktop and mobile software, and software as a service (SaaS). I can help.
I have extensive experience writing about SaaS, subscriptions, the benefits of cloud-based software, SaaS growth stages, metrics and KPIs, customer acquisition and retention, SaaS for different use cases and business needs, reviews, and related topics. You can expect well-researched, authoritative, friendly freelance writing that positions your business as an expert, builds trust with customers, boosts your SEO, and attracts people to your website.
Software content writing topics
Enjoy high-quality content marketing across desktop and mobile applications, software as a service, KPIs, metrics, business growth, and similar topics.
I specialize in writing blogs across desktop and mobile applications including SaaS.
B2B writing for software and apps
My software and apps writing includes:
In-depth reviews of software products.
Comparing software and tools to highlight the benefits and drawbacks of each.
Using software for specific business tasks and processes.
Optimizing software for various use cases.
B2B writing for SaaS
My content writing expertise for SaaS includes:
Integrating SaaS into business processes and strategies.
Building trust with customers through customer service and success.
Understanding and optimizing cost of acquisition, retention, subscriptions, and unit economics.
Growth, financial management, and accounting for SaaS firms.
SaaS Key Performance Indicators and metrics.
Writing reviews, comparisons, and case studies of SaaS tools.
Using SaaS to automate business tasks and productivity.
Taking advantage of artificial intelligence and machine learning in SaaS products.
SaaS expertise portfolio samples
Here’s a sample of portfolio pieces that I’ve written on software topics. Each one contains links to one or more of my published articles elsewhere on the web.
SaaS clients that I have worked with
I’m delighted to have written for several clients in the software and application fields. You can see a selection below, with links to more details on their main areas of business.
SaaS writing services
I write SaaS content marketing across several different channels, formats, and types. You can find details on the linked pages below which also include details of my pricing.
Software and application writing prices
The fees for my SaaS writing services are based on the word count you need and the complexity of the content. My standard, fully inclusive prices are shown in the table below. Most clients request content in the 1,000 to 1,200 word or 1,300 to 1,500 word bands.
| Length and word count |
Short 600 to 800 |
Medium 900 to 1,200 |
Long 1,300 to 1,500 |
Very Long 1,600 to 1,800 |
Epic Per 200 words |
|---|---|---|---|---|---|
| Article, blog post, and guide writing prices | $420 | $610 | $760 | $930 | $105 |
| Ebook and white paper writing prices | n/a | n/a | $1,050 | $1,240 | $135 |
These are the fees I charge the vast majority of the time. Occasionally, some content does require more research or background work, and in those cases I may charge more. For complete details of my charges, please see my pricing page.
Frequently asked questions about my SaaS content marketing services
If you still have questions, I’m here to help. Here’s some more information on my software technology writing services.
FAQs about how I will work with you to create SaaS content
Discover how I collaborate with you to create beautiful software content writing, the methods that I use, and the policies I like to have in place.
+ How much input do you need to create software content?
Clients give me briefs in all sorts of different ways. Some may only provide a keyword or two and a couple of sentences. Others like to provide very extensive instructions, so it really depends on your needs. I do have a standard briefing document that you can fill out so I have the information I need.
+ What can I expect when I hire you as my professional SaaS writer?
I’ve already covered the content side of how I do work, but you’re not just hiring me to put words on paper. Freelance writing is my business and career, and that means professionalism in everything I do. That includes keeping you informed, respecting our agreements, understanding your needs, honoring my pricing, being friendly and courteous, adapting to changing circumstances, and ultimately making your life easier.
+ Do you offer guidelines on how your software content marketing services work?
Yes. You can find a breakdown of how I approach content writing on my best practice page.
+ Do you provide a writing contract?
Yes, I have a standard freelance writing contract that sets out the agreement between us and defines what we can expect from each other. Once we’ve agreed to work together, I will send the contract to you for digital signing.
+ Will you create freelance writing proposals, statements of work, or outlines?
I only generally provide proposals, statements of work, or outlines for longer, more complex pieces like white papers or ebooks. If you need supporting documentation for other types or formats of work, please let me know.
+ How quickly do you return SaaS content?
I’ll let you know my turnaround time in our contract. I always aim to get work back to you as quickly as possible, depending on the length and complexity of the work, while ensuring I deliver high-quality content.
+ What if I am not happy with the software content writing?
I’m pleased to say that in all my years of freelance writing, I’ve never had a major issue with client expectations and the work I produce. Even if the article doesn’t completely meet your needs, I provide reasonable revisions as part of my price.
FAQs about my approach to creating software content
Understand how I work, including my tone and style, research process, and expertise.
+ Do you only provide SaaS SEO content writing services for B2B content?
Yes, I only specialize in business-to-business (B2B) content marketing, writing for an audience of business stakeholders, executives, managers, and decision-makers. I don’t write business-to-consumer (B2C) content.
+ What writing style do you use for your software content writing services?
I tend to use an “Expert Friend” article writing style—making the writing easy to understand and sharing your business expertise in a straightforward and helpful way. I use an active-voice, second-person approach to create a connection with the customer and convey immediacy in the content.
+ Will you complete research to write strong SaaS content?
Yes. I will read and research online content so that I understand the topic you need me to write about. I will base my SaaS writing on that research, and combine it with your brief to create high-quality content. If anything isn’t exactly to your needs, I will complete reasonable revisions to get it right.
+ Will the software content you write be completely original and unique?
Yes. I write everything from scratch and produce original content every time. I never plagiarize existing content from myself or others, or recopy content from previous articles. If we’re building up an ongoing resource, I may use brief excerpts of previous content I have written for you for context.
+ Do you have specific expertise in writing SaaS content?
Yes. I have experience in a number of business, finance, and technology areas. Learn more on my expertise page.
+ How do your SEO writing services create trust and connection with a reader?
I use a variety of writing techniques, including: Understanding their needs, getting to the point quickly, using clear and friendly language, breaking up content to make it easy to read, sharing ideas and solutions, doing the necessary research, and writing with expertise.
+ Can I see examples of your professional content writing services?
Of course. Here’s my portfolio which contains published examples of my writing across multiple content types and specialist areas.
FAQs about my payments and pricing for SaaS content marketing services
Learn about how I charge for work and what you can expect from my invoicing and payments.
+ Do you guarantee your software content writing prices?
Yes. You can find my latest SaaS marketing prices on this page or on my dedicated pricing page. The prices are based on the complexity and length of the work and are true for the vast majority of SaaS content that I write. In some unusual cases, the price may increase, but I will let you know ahead of time.
I never inflate word count, and if I go over the agreed word count of my own accord (i.e. without instructions from you), I never charge more.
+ What are your payment terms?
The first couple of times that we work together, I will ask for payment before starting work. Once we have an established relationship, I invoice at the end of the month for any work completed in that month. I use standard 30-day payment terms and you can pay by credit or debit card, check (in the US), or direct bank transfer.
Freelance writing expertise across other areas
I provide freelance B2B writing across several other areas:
Business: Business Intelligence and Analytics, Business Management and Operations, Customer Relationships and Success, Digital Marketing and SEO, Employment and Work, Risk and Compliance, Starting a Business, Supply Chain and Logistics.
Finance: Accounting and Taxes, Financial Management, Payments and Invoicing.
Technology: Artificial Intelligence and Machine Learning, Automation and Integration, Cloud Computing and Hosting, Hardware and IoT, Software as a Service.
By Paul Maplesden