Freelance writing and content marketing expertise

Discover the niches and topics where I can write engaging, authoritative content

You’re looking for an expert freelance writer who can create well-researched, compelling, high-quality content. You want writing that will attract your target audience to your website, explain the benefits of your products and services, and create trust with your reader. I have extensive experience writing across business, technology, finance, and other niches. 

Learn about my expertise below to see how I can help you, including plenty of examples of successful content creation in each area.

Business writing and content marketing expertise

When you need content creation for starting, running, and optimizing businesses, I can help. I’ve written about decision making and data, day-to-day operations, being a business owner, process improvement, analysis, the fundamentals of starting a business, task and project management, risk and compliance, streamlining and efficiencies, and more.



Technology writing and content marketing expertise

If you want to translate technology products and services into solutions that people care about, I’ve got you covered. I can breakdown and explain technology concepts in an easily understandable, benefit-driven way. I’ve written about artificial intelligence, digital transformation, IoT, IT services, automation, data management, SaaS, and more.


Finance writing and content marketing expertise

FinTech and other financial businesses need to take the mystery out of money and make your products and services accessible to everyone. I understand the ins and outs of money management, including payment technologies, profitability, budget and expense management, accounting, taxes, loans, banking, and more.


Frequently asked questions about my areas of expertise

  • It depends on the specific industry niche, but I have been a full-time writer since 2016 and have owned a business since 2006. I carry out research, review existing online content, get details from your brief, and ask questions—all so I can write with authority. I also provide two revisions as part of my pricing, so we can tweak everything until it’s perfect.

  • Yes. I can help with most topics that fall under the broad areas of business, finance, and technology, especially for a B2B audience.

  • Sometimes. If it’s B2B content related to business, finance, and technology, I can usually help. Get in touch and I’ll let you know if I’m a good fit.

  • Yes. I have only limited writing experience in the following areas: Healthcare, medical, science, self-care, real estate, traditional retail, and nutrition. I have no writing experience at all in the following areas: Consumer electronics, celebrities, film, television, coding, technology development, fashion, cosmetics, home improvement, cooking, drugs, trade industries, and similar.

  • I specialize in business-to-business (B2B) content marketing, writing for an audience of business stakeholders, executives, managers, and decision-makers. I don’t generally write business-to-consumer (B2C) content.

  • Yes. I write everything from scratch and produce original content every time. I never plagiarize existing content from myself or others, or recopy content from previous articles. If we’re building up an ongoing resource, I may use brief excerpts of previous content I have written for you for context.

  • Yes. I will read and research online content so that I understand the topic you need me to write about. I will base my content writing services on that research, and combine it with your brief to create high-quality work. If anything isn’t exactly to your needs, I will complete reasonable revisions to get it right.

  • The more information you can provide, the better work I will produce as your freelance content writer. It’s very helpful to get a clear understanding of your topic and what you want the writing service to achieve. I do have a standard briefing document that you can fill out so I have the information I need.

  • I’ve already covered the content side of how I do work, but you’re not just hiring me to put words onto a website. Freelance writing is my business and career, and that means professionalism in everything I do. That includes keeping you informed, respecting our agreements, understanding your needs, honoring my pricing, being friendly and courteous, adapting to changing circumstances, and ultimately making your life easier.

  • No. I do provide content written to SEO best practices, but there are so many factors and variables in ranking content (including keywords, content strategy, breadth and depth of content on your website, domain authority, competitiveness, backlinks, social media signals, and much more) that I cannot provide any guarantees.

  • Yes. You can find a breakdown of how I approach content writing on my best practice page.

  • I use a variety of writing techniques, including: Understanding their needs, getting to the point quickly, using clear and friendly language, breaking up content to make it easy to read, sharing ideas and solutions, doing the necessary research, and writing with expertise.

  • Of course. Here’s my portfolio which contains published examples of my writing across multiple content types and specialist areas.